PR Barometer®

PR Barometer®

PR Barometer® is northern Europe’s largest communications survey that measures journalists’ perceptions of organisations’ and businesses’ press-related activities and their general media profile. The survey is based on telephone interviews and is conducted in more than ten countries.

The results of PR Barometer® are delivered through a user-friendly online reporting dashboard and enable users to demonstrate the value of the organisation’s press-related activities internally and monitor their progress in several key areas of communication.
The survey can also be used for benchmarking against selected organisations and companies.

The results of PR Barometer® can be used for operational and short-term activities as well as for strategic, long-term work.


The results are obtained by focusing on the following four key measurement themes:

  • Active press relations
  • General press relations
  • Image
  • Management