PR Barometer®

PR Barometer®

PR Barometer® is northern Europe’s largest communications survey that measures journalists’ perceptions of organisations’ and businesses’ press-related activities and their general media profile. The survey is based on telephone interviews and is conducted in four countries.

The results of PR Barometer® are delivered through a user-friendly online reporting dashboard and enable users to demonstrate the value of the organisation’s press-related activities internally and monitor their progress in several key areas of communication.
The survey can also be used for benchmarking against selected organisations and companies.

The results of PR Barometer® can be used for operational and short-term activities as well as for strategic, long-term work.


The results are obtained by focusing on the following four key measurement themes:

  • Active press relations
  • General press relations
  • Image
  • Management


Demo for PR Barometer®

If you want to get a demo login to PR Barometer®,
so you can get to know the product better,
then fill out the form and we will send you a link via email.