Thought Leader

B2B Market Research

Since 1990 Aalund has solely worked with B2B research and B2B market research.
Doing National, Nordic and International projects providing insights for acquisitions, strategy buildup, business development, concepts, product development and performance measurement – internal and external.

We have worked with all kinds of research – explorative, qualitative and quantitative studies. Web interviews, telephone interviews, personal indepth interviews etc.
Before we started Aalund we were business professionals in management, marketing and sales. We had little practical research experience.

We have continued being business professionals but added 30 years of market research experience.
As no companies did focus on – or do today – highend B2B research, we have developed many of the B2B research concepts, methods and solutions used. And we still try to bring new ideas to our B2B customers.

Below we have listed some of our contributions to make B2B market research a professional discipline in progress from 1990 to 2024.