Case Green Team


Strategy and business plan prepared to investors

The case in short

The Green Team company was the biggest supplier of Christmas trees in Europe based on own plantations and production in several countries.
The Green Team owned and controlled the full value chain from seed, plants, growing trees, producing trees, selling and distribution for Christmas time.
With a growth period of 6-9 years for a Christmas tree this business requires a lot of capital. The Green Team people were looking for investors or perhaps for a sale of the company.
However there was very little documentation of strategy, competitive position, market situation, trends etc. All of what is needed to make investors interested.
A strategy process took place and comprehensive material was produced for investors or buyers. After a year the company was sold to an equity fund.