Case TDC

TDC

The mobile employee – a concept

The case in short

Mobile telephony is generally considered a commodity.
TDC wished to offer a unique subscription for the mobile employees of companies.
Latent needs had to be uncovered as the foundation for new concept development and advice.
Anthropologists followed more kinds of mobile employees for a period and returned to the respondents again and again for new observations. Finally new services and concepts were designed.

 

 

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