Case Nic Christiansen Gruppen NCG


Strategy development – processes, research, workshops and plans

The case in short

When the founder and owner Nic. Christiansen at his late eighties stepped down as chairman and CEO, the new chairman introduced new management tools. E.g. strategy and business plans. Aalund supplied design of strategy processes, researched and wrote the conclusions in cooperation with the CEO. We ran the strategy process three times in 10 years. And in the period 2010-2018 the turnover increased from 1.6 billions to 6.3 billions DKK.