Aalund Brand Optimizer
Make your brand position bring new customers
1. Your first Brand Strategy?
The Brand Optimizer output:
A. Best New Bizz positions
B. Are the positions free?
C. Your present image
Input for the Brand Building process – where and what to do!
2. Want to change Brand Position?
The Brand Optimizer output:
A. Are the new positions free?
B. Are these positions best for
creating New Bizz inflow?
Input for the Brand Change strategy – where and what to do!
3. Want to measure the effects of your brand investments?
The Brand Optimizer output:
A. Your brand positions among non-customers?
B. Is this what you went for?
C. Are these positions optimal for New Bizz (attractive)?
Input to an optimization process – where and what to do!
Brand
“Do we have the reputation we wish?”. (The Brand Strategy)
“Does the desired position generate customer leads?”.
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