John Aalund

John Aalund

Areas of expertise: B2B market insight and B2B market strategy/concepts as well as CSRD data collection from suppliers plus platform for processing
Thesis: Business development and market innovation

Professional profile

For a number of years, John Aalund has solved projects within strategy, business development,
marketing, concept- and product-development.

Has worked with sustainability studies since 2008.
In recent years, John Aalund has advised customers on sales and communication within sustainability.

Has worked with market conditions in the bank sector for more than 20 years and has developed and documented a number of models on B2B customer satisfaction and the all-important customer experience.

He has assisted with assessments of companies’ market power for a series of M&A projects.

Telephone: +45 21 65 90 66