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  Market Shaping – A New Way to Approach a Market – 2025

  1. Substance Over the past 2-3 decades, many new strategic marketing models and theories have emerged on how a company does...

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  Public Relations Now and in the Future – 2024-1

  1. Substance A report based on 20 years of experience with the PR Barometer in 4 countries as well as conversations...

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  The Principle of ZOOM Benchmark – 2024

  1. Substance In many market research studies, you aim to discover how your company performs compared to competitors in the market. With...

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  CSRD Data System for Subcontractor Assurance – 2023

  1. Substance CSRD reporting means that many companies are tasked with obtaining necessary information from suppliers and subcontractors. For that reason,...

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  Report on Internal Communication & HR – 2021

  1. Substance Internal communication is one of the few management disciplines that lacks professionalisation in order to meet the requirements of...

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  Winning Positions (Competitiveness Model) – 2020

  1. Substance The model measures the competitiveness of a a company in absolute terms and in relation to competitors. The measurement is...

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  Sales Guard (Upselling and Customer Relationship Building) – 2019

  1. Substance Sales Guard is a management tool for the entire organisation. Digitised with different reports for different functions such as...

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  The 3-Point Scale – 2018

  1. Substance In market research and other forms of research and data processing, many different scales have been developed and used...

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  B2B Office in the Centre of Oslo – 2018

  1. Substance Our new office at 2, Prinsens Gate - 300 metres from the Central Station and 500 metres from the...

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