1. Substance
A report based on 20 years of experience with the PR Barometer in 4 countries as well as conversations with PR Experts and interviews with selected journalists.

The content is an analysis and assessment of the development of Public Relations as a communication discipline in recent years and of the future development of Public Relations.

The reputational battle has become more challenging for communicators and senior management.

2. Benefits
The report, called OKTOGON, is intended as a working tool for both communication professionals and top management. It provides a quick overview, insights, and ideas from people who have worked with Public Relations.

You get inspiration and ideas for your own work.

3. More Information
Scandinavian report