1. Substance
Sales Guard is a management tool for the entire organisation. Digitised with different reports for different functions such as sales, development, distribution and service - and for different tasks such as account managers, sales management, business development and executive management.

All customers or the largest ones are interviewed at appropriate intervals about the co-operation and future co-operation.

2. Benefits

a) Sales Guard provides Sales and Marketing with detailed insights and overviews of large and complex customer relationships worldwide in just a few minutes.

b) Account managers get concrete information from all their clients on the customer list for upselling and relationship building.

c) The information can be used as a good basis for sales budgets for the coming year making it possible to avoid relying solely on estimates from account managers, sales subsidiaries or distributors.

d) An annual Sales Guard is a "gold mine" of hints and information that can be used to further develop relationships, products, and services.

3. More Information - Contact Morten M. Kai at mk@aalund.com