1. Substance
In many market research studies, you aim to discover how your company performs compared to competitors in the market.

With the ZOOM principle, you dive deeper than usual into this comparison with your biggest competitor.

2. Benefits
The advantage of the ZOOM principle is that we collect information on how our own customers view the competitor as well as how the competitor's customers view us.

3. More Information
Contact John Aalund for more information on possibilities for using the ZOOM principle.