1. Substance
The model measures the competitiveness of a a company in absolute terms and in relation to competitors.

The measurement is done in areas that our previous research has identified as "winning positions".

The result is a scheduling of competitiveness by segments and themes.

Potential "low hanging fruit" and opportunities for action are highlighted.

2. Benefits
The method is designed to be carried out with significantly fewer interviews than usual.

The method is designed to give your organisation insight into how customers of your competitors view your business.

Or to put it another way: "What are the organic growth opportunities?"

3. More Information - Contact Morten M. Kai at mk@aalund.com