1. Substance
Product development requires market input at virtually every stage from idea to purchase testing.
It follows that different research methods are needed for different development phases.

Furthermore, different products from services to software to physical products will often require different approaches depending on the nature of the product and the user and usage situation.

We have worked with everything from anthropological methods to web-based customer tests.

2. Benefits
Aalund possesses a broad and deep toolbox which offers many choices for a company. And based on experience, there is plenty of help to choose from when making this choice. We start by listening to the needs of the customer.

When our toolbox is described as having been developed in 1991, this is not entirely accurate. Aalund's first assignment was an international research project covering several stages of development of a machine for manufacturing screws. Here the first tools were created for the toolbox.

Below is a basic model for structuring the information needs of product development. It was developed in 2004 and used for numerous projects.

3. More Information
Below is a basic model for structuring information needs in product development. It was developed in 2004 and used for countless projects.