1. Substance
Internal communication is one of the few management disciplines that lacks professionalisation in order to meet the requirements of a modern company.

The report is based on interviews with 200 Nordic communications directors and managers in private and public organisations. Top 500 companies.

The result shows that there are major challenges with internal communication.

2. Benefits
Aalund would like to share our insights with all those communication professionals who work with internal communication – an evolving discipline.

We hope that the report may:

• provide inspiration for new activities
• provide an overview of what is happening in other organisations
• show the propagation of and experience with "internal social media"
• contribute towards raising the importance of internal communication to a strategic level

3. More Information