1. Substance
In macroeconomics, business cycles fluctuate from boom to bust and back again.

Similarly, the focus of companies fluctuates from focusing on retaining customers and getting more revenue from them. To focusing on gaining new customers.

After a long period of focusing on loyalty, we decided to develop a model aimed at gaining new customers - growing organically to become a Business Star.

It was really about going deeper into the buying behaviour in B2B markets. And on this basis, to be able to conduct concrete market research showing where and how the company has the greatest opportunities for organic growth.

2. Benefits
Most marketing models are partial or parameter-oriented - or very theoretical, whereas Business Star focuses on a research-oriented approach to formulating a strategy.

The model also provides a good overview of which parts of the target group's buying behaviour to focus on.

3. More Information