1. Substance
The first book on Blue Ocean strategic thinking was published in 2005. Later, there were more books from the authors about BlueOcean. They were successful because they were innovative and appealingly exemplified.

However, putting the ideas and methods of Blue Ocean into practice is quite complex. It is easy in theory but hard to grasp in practice.

Aalund has used Blue Ocean in strategy projects for customers. As a result, an easy-to-understand guide has been created to provide an overview of the key elements of Blue Ocean.

2. Benefits
Aalund's concise explanation makes it possible to understand the core of Blue Ocean without having to read 1-2 books. All members of a management team will be able to understand the memo.

The memo can be used for an initial workshop prior to a new strategy project. Or you may take a critical look at your own strategic position in the market.

3. More Information